Main Article Content
This research wants to know how the loyalty rate for users of Xiaomi smartphones in Indonesia. Customer loyalty rates are allegedly influenced by the price offered by Xiaomi and also customer satisfaction levels perceived by consumers. The objectives in this study include: (1) Descriptions of prices, customer loyalty, and customer satisfaction; (2) Explaining the price impact on customer loyalty; (3) Explaining the price impact on customer satisfaction; (4) Explaining the impact of customer satisfaction on customer loyalty; (5) Explaining the price impact on customer loyalty through customer satisfaction. The approach used is quantitative with a type of descriptive and exhortatory research. The population in this research is Xiaomi smartphone users in Indonesia, who buy or use more than once, with an infinite population. The samples obtained through the formula in this study were as much as 420 respondents. Sampling techniques using techniques (non probability sampling). Sampling using techniques (purposive sampling). While the data analysis technique uses Path analysis.